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Home » Viva Magenta : color of the year 2023

Viva Magenta : color of the year 2023

An original shade, Viva Magenta is an intense red with hints of pink, luminous and dynamic. An assertive but not aggressive character, this carmine red does not dominate audaciously, but adopts a softer approach like “an iron fist in a velvet glove”.

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